An Introduction To Internet Marketing
Internet marketing is now called so many other names – e-marketing, web marketing, i-marketing, digital marketing, online marketing and the like. However, in plain and simple language, it can be defined as the marketing of one’s products or services that a business or person offers through the use of the internet.
Why is internet marketing a big advantage to many businesses?
With internet marketing, all types of businesses have enjoyed the lower costs of information dissemination and advertisements. The internet’s interactive nature has benefited business marketing through instant responses and its ability to elicit them in the fastest way possible. Furthermore, internet marketing has tied together all the aspects of creativity.
WHAT IS INTERNET MARKETING
• What Is Internet Marketing
• Affiliate Marketing
• E-Mail Marketing
• Social Media Marketing, technicality, advertisement, sales and product development.
Now as a beginner in the world of internet marketing, you will be responsible for the task of bringing in potential clients by providing them the services or the company that suits their needs or preferences in various internet venues. You will help these customers find the product that they are looking for.
The targets are the people who have computers with internet access. Entrepreneurs like you can visit your online store anytime. Consumers can also do the same whenever they want. The future of the world wide web is so bright with its projected online consumer traffic reaching almost 60% and over 80% of these customers shopping online. So if you are determined to make it successful for you, you may just find yourself enjoying the benefits of having an online business that will give you more profit in the long run.
Affiliate marketing is an online practice wherein a business rewards an affiliate for the visitors or customers brought in by his marketing efforts. The rewards are either cash or gifts and are given for either an offer completion or site referral. In this process, there are four players – the merchant, network, publisher and customer. Recently, this market has grown complex with the secondary players like affiliate management agencies, third party vendors (specialized) and super-affiliates. It works by simply using the affiliate’s website to drive traffic to the merchant’s own site or to allow visitors to be forwarded to the merchant’s main web page.
This is how it works – you need to have a web page that contains a link that directs your users or visitors to the main page or online store of the merchant. When one of your site visitors clicks on that link and purchases something from the merchant’s website, you will get a sort of commission or a referral fee. This way you are the one driving traffic to your merchant’s website through your own web page. The merchant will pay you whenever a visitor from your site buys something or signs up for something on their site.
This is one of the most cost-efficient methods of internet marketing that promotes your business.
In order to execute an effective and successful e-mail campaign, you need the right information to achieve your desired results.
E-mail marketing is a direct marketing method that makes use of e-mails to communicate a commercial message to your target market. It is the process of sending messages to your previous or current customers in order to encourage them to do business with you again and in turn enhance your business relationship with them. E-mail marketing is also used to acquire new clients and convince your current customers to buy something at once.
There are several advantages in using this type of internet marketing. For one, almost all internet users have e-mail accounts that they check regularly.
SOCIAL MEDIA MARKETING
Social media marketing is basically the process of marketing your business through social media portals such as Facebook, YouTube and Twitter. This allows for businesses to have a more personal and dynamic interaction and connection with their clients and potential customers.
Strategies in social media marketing can be as simple as maintaining a blog, a Facebook or Twitter account or attaching “tweet this” icons to the end of your articles or ads. It can also be as complex as having a full campaign that includes blogging, social networking, tweeting and spreading viral videos.
As marketing is the process of informing consumers what your business is, who you are and what your products are, social media further helps in introducing your business to a global network of possible customers.
The use of social media to prove a business’ identity and to create business relationships with people who do not have the chance be aware of your products and services is a highly recommended option in internet marketing. Moreover, it is an avenue that can be accessed by anyone who has an internet connection and is an inexpensive way to implement your marketing strategies and business campaigns.