Internet marketing has become the norm today for businesses that market and sell their products through online platforms. Such businesses have websites and blogs onto which they embed relevant content and information regarding the various products and services they offer. Potential and return customers visit these sites for the purpose of retrieving helpful information regarding the products or services they seek. It is therefore imperative for online marketers and businesses to put in place effective marketing strategies to ensure that they attract the most number of visitors to these sites. This is what internet marketers refer to as traffic.
The more traffic a blog or website has the more likely the site will sell more products and services. This is because information about the services and products offered by the site will have reached many potential buyers. The trick is always to try as much as possible to promote products and services to the most number of internet users possible. It is important to note that there are paid and free methods of promoting websites and blogs. On most occasions, the fees required by paid methods are affordable if singled out but it becomes relatively expensive to pay for every method of website promotion one uses. Therefore, the free methods of promoting websites and blogs are used more often compared to the paid methods. There are a number of free methods and techniques that internet marketers can apply with the aim of generating massive traffic to their respective sites or blog pages.
Make Your Website Worth Visiting
One should be cognizant of the fact that one can either attract traffic directly or use previous visitors to bring more visitors to the website or blog. This, therefore, brings about two broad aspects of attracting traffic. First, it is important for one to make his or her website worth visiting. This can be done through quite a number of proven ways. Secondly, it is important to employ measures that will bring internet users to a specific website or blog as opposed to other websites that might offer the same products or services. This too can be achieved in a number of ways.
People visiting a website for the first time can be lured into visiting the site again. Additionally, they can be encouraged to recommend the sites to fellow friends through shares on social media and other related platforms. There are mechanisms through which a website can be made worth visiting especially for first-time visitors. A website that is worth visiting can attract a lot of traffic. One ought to note that there are a number of ways through which a website can be made worth visiting by either new or returning visitors. These include: Make attractive websites
Internet users are very choosy and are highly likely to be associated with attractive websites. Traditionally, web developers were charged with the responsibility of making websites attractive. Any changes that were required were made by the developers alone. However, the introduction of Blogger blogs and WordPress has made it possible for website owners to design their websites and edit them accordingly.
The attractiveness of a website is determined by whether the theme colours an eye-friendly ad on some occasions the fonts of the writings on the website. Therefore, it is important to choose the right theme colours when developing a website. One should note that theme colours also depend on the expected audience or visitors of the site. Age, gender, the race of prospected visitors of the site amongst other factors must be taken into close consideration while developing a website.
The font size and type used on writings are important aspects that must be looked at keenly while developing a site. Depending on the expected visitors, one must choose the best and most favourable font size and type used on the writings of a website. When a website is attractive, internet users are more likely to continue using it and avoid other related websites that might not be attractive.
Make easily navigable websites
Visitors spend the least amount of time possible to get whatever information they seek from such websites. Therefore, it is imperative to ensure that websites are user-friendly in order to attract more traffic.
Web designers make websites user-friendly by including descriptive icons alongside written instructions to help users navigate through the sites. Additionally, pop-up windows can be used to achieve easy navigation in websites. Pop-ups always act as reminders and remind users of certain aspects of the websites that might have slipped their minds. It is therefore important to make websites as navigable as possible in order to attract more traffic. Use clear language and legible fonts while developing websites.
The legibility of website content is an important aspect that determines the amount of traffic attracted by a particular website. Internet users have the tendency of appreciating websites whose writings are legible and language easy to understand. Whilst professionalism ought to be exhibited while developing the wordings of a website, the use of complex languages and terms might not be very friendly to most internet users. Therefore, web developers must always ensure that the language used on websites are easily understood by users of different calibres.
Grammar errors must be avoided by all means while trying to explain products and services on a website. Internet users always make a first impression from merely reading the words on a website and any errors in grammar might make them have a negative opinion regarding the legitimacy of products or services being marketed. If any errors are detected, users may shun such websites and are less likely to recommend the sites to other users. Therefore, it is always important to proofread website content before publicizing them.
Offer something worthwhile that people might actually want to purchase
It is always important to carry out comprehensive research in order to determine what internet users might actually want to purchase from the internet. This is always accompanied by wide research on buyer behaviour, pull factors and customer decision-making process. Additionally, being updated on the trending goods and services is an impeccable move of ensuring the one always offers what people really want to purchase. On most occasions, internet marketers fail to align their products or services to the market niche. Before launching products and services online, internet markets must ensure that they carry out extensive research in order to ascertain the demand for such goods and services over the internet.
When products and services offered on the internet have a high demand amongst internet users, the sites that promote such products are likely to have high traffic. This is because the only way internet users will access and purchase these products and services is by opening the sites and this alone amounts to traffic on the site. Internet users have the tendency to visit sites that are mostly visited by other users. People do not always want to associate themselves with sites that have nothing substantive to offer and hence have almost zero visitors coming to the site. The feeling is just like shopping from a supermarket. Shoppers will always prefer waiting in long queues in crowded supermarkets to shopping in less crowded supermarkets where they will not be required to queue before they are served. It is for this reason that it is important to ensure that products and services promoted on a site have a high demand amongst internet users.